10 More Tips for Negotiations

This is part 2 in my series on negotiations.  These 10 tips will be helpful in any deal-making situation.

1. Always tell the truth.  If the other side ever catches you in a lie or finds that some "fact" you used to support your position is not accurate, it will sabotage your position completely.  If I find that someone misleads me, lies to me, or uses inaccurate information, I'll be a broken record on that point as often as possible to get a better deal.  My feelings will literally be hurt (as far as the other side knows) and I'll use it to my advantage.  Always be accurate.  Always tell the truth.

2. Dress like a person who is successful.  When you appear successful to your adversary, they will (often unknowingly) give you more respect.  Men - wear a dark suit, light colored shirt and a tie with red in it.  Women - wear a dark colored suit or dress.  Get a haircut.  Wear appropriate makeup.  Shave.  Use nice cuff links.  Shine your shoes.  Be the best dressed person in every meeting.  Dress like the deal is unimportant and be prepared to lose.  Dress for success and have success.

3. Put your information in writing.  People generally believe things that are in-writing.  Use charts and catchy headlines.  If you're product saves businesses thousands of dollars per month, show the other side the average dollars saved monthly.  Put it in writing.  If your customers are overwhelmingly and enthusiastically satisfied with your services, put their satisfaction scores in writing.  This will be far more powerful than just verbally saying so.

4. Cite your experts.  Tell people who else uses your services and who else recommends you.  This can be anyone in positions of authority.  Mayor, council person, doctor, lawyer, CEO, pastor, etc, etc, etc.  Anytime you can cite the strong opinions of a (even perceived) expert, you will be in a position of strength.

5. Get people to commit to things verbally and publicly.  Generally, when a person says something out loud, especially to a group of people or to someone they respect, they will be inclined to back that up with their actions.  For example, if you can get a potential client to tell a group something good about your product, he/she will be more likely to back that statement up with a purchase.

6. Make yourself well liked.  Try to use charisma.  When people like you, they are far more likely to do what you want and expect.  If you want someone to buy from you, you have a lot better chance if they like you than if they don't.

7. Never get angry.  Negative emotions are deal-killers.  He who gets angry, loses.

8. Put your strongest arguments either at the beginning or at the end.  These are the most memorable points of any presentation.  Putting them at the beginning can set the potential client up for agreeing with everything else you have to say.  Putting them at the end leaves the potential client with a strong feeling that will be hard to forget.  The very best thing to do is put your strongest point in the beginning and then reiterate it at the end.

9. The Power of Golf. The reason so many business deals are done on a golf course is because golf can be such a pleasant distraction.  When the buyer / client is in a positive frame of mind, a deal will be more likely.  It doesn't have to be golf.  It DOES have to be whatever the client finds to be a positive experience.

10. Always tell people what you want or expect.  If you want them to buy something, you have to say so.  If you want a better price, you have to say so.  Tell people what you want.  This is the very best way to get it.

Are You Breaking Records or Nearing Disaster in Business

If your business was nearing disaster, would you even know before it's too late?  How would you be allerted to serious problems?  Would you rely on an employee to tell you?  Do you think your competitors are such good friends that they will give you a head's up?  Or, would you need to sort through piles of reports to find problems?  You need a systematic approach for identifying potential problems before they become total nightmares.

On the flip side of that, you also need a way to measure success and break records.  Although it feels good, and it certainly sounds good (at least to you), you can't just go with your gut.  Again - reports:  who has time and if you make time, will you really know what you're looking for?  Will all of the pieces make enough sense that you can do something valuable with it?

I can come up with hundreds of more questions just like the ones above, but the answer is somewhere else all together.  For those of you who were reading my blogs back in 2009, you will remember one called, "Record Breaking Business Tracking Systems".  http://chelmsmba.blogspot.com/2009/02/record-breaking-business-tracking.html  THIS IS THE ANSWER.

These are charts of graphs, often referred to as dashboards, that give you up-to-date reporting that will save your butt and make you a business hero.   With these dashboards, you will track everything that you would otherwise need a long report to figure out.  Someone will report the data and enter it into a simple Excel spreadsheet and the graphing add-in program will create your charts.

Here's the really important reason to use tracking systems.  When you see a drop in production and it lasts 3 weeks, you don't need to wait until 3 months to recognize it and solve the problem.  By then, it could be too late.  If you track new customers and you see that total new customers drops by 3 per week for the last 3 weeks, you give yourself a chance to turn it around before it gets totally out of control.

On the other hand, when something is working really well and you see the graph jump to a new high range, you get an opportunity to figure out how it happened and reinforce what works.

THESE TRACKING SYSTEMS ARE ABSOLUTELY CRITICAL TO BUSINESS SUCCESS!

You may be saying to yourself, "I get it, but I don't need graphs, besides it's just Excel.  Big deal."  You better believe it's a big deal.  It's the single biggest deal I know of to positively affect business growth.  Go back and re-read by previous blog about business tracking systems, then put some serious thought into the following question.

By how much do I want to beat my competition?

Promotions happen from growing the business and beating the competition.
Raises come from growing the business and beating the competition.
Recognition for being a great manager comes from growing the business and beating the compeition.

If you want help setting up your Record Breaking Business Tracking System, then I want to help you.  Contact me and we will work something out that makes sense for you.  I've written the manual on how to create these systems (literally).

Relationship Marketing

Everyone has heard the saying, "If it was fun, it wouldn't be called work". Why does that need to be true? The #1 job of a business is to get new customers. That's pretty fun isn't it? It can certainly take hard work too. Relationship marketing guarantees that the job of getting new customers gets to be fun. It's fun because you begin developing a network of marketing friends to work with every day. Who doesn't want to spend every day working with their friends?

The other thing about working with your friends is that friends usually want to help each other out. I know if I have an opportunity to help a friend, I'm going to do it every time. In marketing, working with friends can and should mean being able to share business referrals and contact lists among friends. If I know 5 people (friends) that could work well with my other friends, then I'm going to introduce those 5 friends to my other friends, and all of those friends would do the same thing for me. These friends get to know those friends and I get to know the friends of those friends, and then we all figure out how we can help each other because we are all friends now and we all want to help our friends while those friends are all helping us.

I know many of you reading this are saying to yourself, "but this is just networking, it's not a new idea." I agree that it's not a new idea, but you would be shocked to find out just how many people aren't thinking about it. I've had an opportunity to present this idea to some of my friends lately and most of them had not thought about it in this way before. I'm offering to do 2 important things for them: 1. I'm offering to do business with them myself. 2. I'm offering to open up my rolodex to them so they can develop business friends with people they never knew before. The key thing here is that they aren't having to do any cold-calling. Instead, they get to pick up the phone and honestly say, "Chris Helms told me I should talk to you." And, because it's a friends of mine, the answer will just about always be YES because friends like to help friends.

In exchange, I get access to the rolodexes of all of my friends, then eventually to all of their friends' rolodexes as well. It's so much easier to do business with friends than with complete strangers. So, create friend-business relationships and do business with your friends every single day. The first step is to share this idea with your friends and get them on board. Next, exchange rolodexes and get to work.

Who are your current friends that you work with? Which of those friends could help some of your other friends? Start thinking about and referring to your current business contacts as business friends. Then, build that relationship up accordingly. Go out with your friends to do some joint marketing to your list of contacts and theirs. If we all help our friends and all of our friends help us, then we will have an exponentially greater opportunity for success.