Wonder what this blog's about? Wrong! It's about customers.
Peter Drucker, the father of management, said the purpose of business is to create customers.
Jeffrey J. Fox says the only reason for business to exist is to solve a customer's problem and make customers feel good.
Jay Abraham says that you should fall in love with your customers.
So, let's put these 3 comments together into one tremendous customer service statement:
The purpose of business is to create customers and keep them by solving their problems and making them feel good by falling in love with them.
Just imagine the idea of falling in love with customers. What would you do for a customer that you were in love with? I like to say that there is no wrong way to make a customer happy. If you're in love with the customer, you'll do whatever it takes for his or her happiness. Don't forget to hire people who also want to love your customers and train them to love them the same way that you do.
It's interesting that Drucker says the purpose of business is to create customers. He even makes a point to say that profit is the wrong measuring stick. Wow! That one really made me think. Imagine though - what would happen to your profit if new customers stopped showing up?
I think, talk about, and act on customers and customer service a lot. Do you? If you're my competition, feel free to cut it out right away. Thanks.
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